---
title: How a Gifting Strategy Can Help Sell
description: How a Gifting Strategy Can Help Sell
image: https://www.proscoutbusinessdevelopment.com/hubfs/Untitled%20design%20(26)-1.png
---

[Chris Turley](https://www.proscoutbusinessdevelopment.com/blog/author/chris-turley) Jan 17, 2022 11:57:29 AM  < 1 min read

# How a Gifting Strategy Can Help Sell

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Right on the edge of marketing and relationship building is the gifting layer. Needs to be handled on a case by base basis. Some people have the wrong idea about gifting. Doesn’t need to be a branded item. Better off to send something beneficial to the C-Suite member. Personalized to what they may be interested in. Could be a thoughtful book that’s relevant to what they’re experiencing. Example: No Man’s Land for companies in M&A. Sometimes gifts can be too extreme and its detrimental instead of helpful. Example: customized (with their logo) cufflinks.

#### [Chris Turley](https://www.proscoutbusinessdevelopment.com/blog/author/chris-turley)

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