---
title: Leads vs. Relationships
description: Leads are commoditized and cheap. Quality over quantity. Leads are generated over marketing activities (SEO, LinkedIn, etc.)
image: https://www.proscoutbusinessdevelopment.com/hubfs/Relationships-1.jpg
---

[Chris Turley](https://www.proscoutbusinessdevelopment.com/blog/author/chris-turley) Jun 14, 2022 12:44:03 PM 1 min read

# Leads vs. Relationships

[Previous Post ](https://www.proscoutbusinessdevelopment.com/blog/leads-vs.-relationships)

<https://www.proscoutbusinessdevelopment.com/blog>

**Leads vs. Relationships**

- Leads are commoditized and cheap 
    - People talk all the time about needing leads
    - They think about quantity based
    - Quality over quantity, especially for high ticket items
    - Leads are generated over marketing activities (SEO, LinkedIn, etc.) 
          - How much am I spending monthly on marketing?
          - Is that marketing developing leads that are generating relationships?
          - Are you work those relationships to convert them into opportunities to create ROI?
    - Relationships take time, effort, and energy. 
          - You must ride the ups and downs of a relationships.

#### [Chris Turley](https://www.proscoutbusinessdevelopment.com/blog/author/chris-turley)

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